Breakout Sessions
December 7 & 9, 2010
Walmart Workshop
Walmart’s current go-to market approach is in a state of flux. Its core merchandising and operations initiatives are being rethought as the retailer moves to drive top-line sales and customer traffic. This interactive, seminar-style workshop will focus on the unfolding implications of Walmart’s “Post-Project Impact” direction and tactical shifts, examining how the latest changes impact supplier strategies.
- “We plan to win in every category,” Chief Executive Bill Simon has asserted. Consider how Walmart’s merchandising strategy has evolved from “win, play, show” and anticipate how shifts in its pricing, assortment, and promotional practices change the game, yet again.
- Increased vendor collaboration - With national brands receiving increased attention and Walmart shifting away from self-reliant planning, suppliers are now challenged with determining which of the unfolding opportunities are best to pursue – and which may be best to avoid.
- Save Money, Live Better – As Walmart continues to put its mission on a global stage, the company seeks to deepen its shopper connections via new media and win the appeal of budding “Gen Y” families. Compare and contrast your team’s strategies with your peers.
- Store and online experiences evolve– While the in-store experience evolves through continued remodels and increased promotional tactics, the retailer is also allowing greater store and regional manager autonomy. Map out how these initiatives redirect your ability to communicate your brand through Walmart’s stores. Contemplate the growth opportunities that emerging formats and channels offer.