Breakout Sessions
December 7 & 9, 2010
Target Workshop
Target shifted its brand emphasis to the “Pay Less” component during the recession, focusing on consumables and price. As the economy has improved, Target is re-iterating its commitment to the “Expect More” component, but a slow recovery may challenge the pace of Target’s ability to balance these two priorities. At the same time, if well-executed, a number of areas of innovation at Target hold the promise of future growth. This workshop will move beyond the headlines:
- Evaluate the current status of the Pfresh rollout as well as Target’s larger efforts to leverage consumables to drive traffic—and the implications for its store economics.
- Highlight the areas where Target is looking for new growth opportunities beyond Pfresh-- department reinventions, 5% Rewards, smaller formats, online/digital media, and others.
- Understand how Target is balancing value with discretionary purchasing and identify where the opportunities are to help the retailer maintain relevancy.