Breakout Sessions
December 7 & 9, 2010
NEW Social Media/Digital Marketing
Facebook has reached 500 million active users, generating over 5 billion pieces of content every week. To put it mildly, Social Media has become a necessary way for your brand to engage and learn from shoppers…and a new lever to pull in negotiations with your customers. Simultaneously, Digital Marketing is evolving (from Google AdWords, to geo-targeted ads, to mobile).
In a world where user-generated content reigns supreme, how can vendors find the right balance of creating emotional relationships between their brands and their consumer advocates? Are retailer brands better positioned to engage in this type of dialogue with their shoppers? Join Kantar Retail and your peers as we share insights on:
- Evolving strategies retailers are using to interact and engage with shoppers on the web.
- Tools brands and vendors require to stay relevant in a social media world.
- Mobile technologies and the ways in which they’re changing how shoppers research, purchase, and discuss brands and products.
- Optimal alignment for your team to take advantage of shifts in this evolving digital landscape