Breakout Sessions
December 7 & 9, 2010
NEW Shopper Behavior
The recession had a profound effect on shopping patterns and behaviors. As the economy moves into a period of slow recovery, it is not a given that shoppers will return to their “normal” shopping patterns. Therefore, the need for rich and timely shopper insights has never been greater. Leveraging Kantar Retail’s ShopperScape™ survey of primary household shoppers:
- Identify which tactics shoppers employed in the recession are most likely to become a permanent part of shopping routines
- Navigate through the latest shopping trends and learn where shoppers are selectively opening their wallets wider than they did last year
- Learn how Walmart’s shifting strategy impacts shoppers’ perception of the retailer and how they shop
- Assess whether the value discount channel can keep the shoppers it has gained even as competitors focus on getting those shoppers back
- Hear how the compact supermarket phenomenon affects shopper dynamics