Breakout Sessions
December 7 & 9, 2010
NEW Online/Multichannel Workshop
Dramatic changes in shopper behavior coming out of the Great Recession are forcing retailers to focus their strategies inward to comp store sales (versus store expansion) to grow. As they do so, e-commerce plays a critical role in the creation of new growth opportunities and the ability to meet the demands of the shopper. But to capitalize on these opportunities, retailers—and the vendors that call on them—must understand and align with the economics and structure of the new post-recession world:
- Profile best-in-class pure online and multichannel retailers.
- Understand how the dynamics of a post-modern marketplace are accelerating the financial drivers of a true multichannel operational model.
- Learn how the economics of online retailing differ from bricks-and-mortar.
- Gain a working understanding of the basis, elements, and drivers of GMROII and other return-based financial measures that are critical to success on the “shelf.”
- Identify the structural barriers within your customers that must change to enable an integrated approach to meeting shoppers’ needs.