Breakout Sessions
December 7 & 9, 2010
Grocery Horizons – The Future of the Supermarket
This class is for forward-thinking grocery leaders who want to explore the overall health, trends, and directions the channel will move through in the next five years. This is a discussion-oriented module designed to highlight the strategic developments needed for a successful future in grocery retailing—with a special focus on how suppliers can add increased value to their relationships with supermarket customers.
- What skills will your team need in the future? And what skills are needed to lead a team in the supermarket channel going forward?
- What roles will suppliers play as supermarket operators grapple with changing marketing messages, media tools, merchandising techniques, and format evolution?
- How can the new sources of information (such as shopper data) be organized within a supplier company to be effective?
- How can a sales organization improve the customer focus within their company?