Breakout Sessions
December 7 & 9, 2010
Drug Workshop
CVS, Walgreens, Duane Reade, Rite Aid
The past year has been one of transformation for the chain drug channel. CVS advanced its leading position and brand in the retail and healthcare space, all while introducing an expanded consumables offer and embracing store clustering to gain share of relevance. Walgreens completed its acquisition of Duane Reade and simultaneously moved forward with plans to retool its go-to-market strategies through the implementation of customer-centric marketing and merchandising strategies, all in the face of a more complex and competitive operating reality. Â Meanwhile, Rite Aid took steps to ensure its future survival through segmentation.
- See how the new path to partnership with these customers will alter where you place bets as they: develop new formats, optimize assortments, aggressively push private brand agendas, employ shopper-based principles to enhance the in-store experience, and continue to reach deeper into your organizations and request greater share of mind and funding.
- Walk away with Kantar Retail’s latest growth projections for the leading national and regional drug chains.