As the macroeconomic tide turns, CPG companies and retailers alike find themselves at an inflection point. Familiar business processes, skill and capability needs, shopper behavior, and customer/supplier relationships have all been “reset” by the recession:
- Internal planning will have to change—What do new product releases look like in a post-Impact world?
- Small box retailing, multi-cultural marketing, health and wellness, sustainability—Which old trends are still relevant?
- In search of the new shopper—Can Retail survive the race back to the Big Middle?
Coming out of the recession, a new breed of savvy, selective shoppers is looking for different types of value on different types of trips. Do you know how to effectively reach them through your customer?
Are you prepared for post-Recession Retailing?