Breakout Sessions
December 7 & 9, 2010
CPG 2016
This class is designed for attendees with multiyear planning responsibility.
There has never been a time in the CPG industry where collaboration between retailers and suppliers has been more difficult – volatile, rising costs, slow economic growth, and a private label environment where your biggest customer is often your biggest competitor. At the same time, collaboration has never been more vital than it is in this new world--where increasingly digital, informed, nervous, and price-conscious shoppers are opting out of both conventional brands and conventional retailers. Kantar Retail maps out a path to achieve this essential collaboration:
- The emergence of “post-modern” market forces in the US – Understand the supplier implications of retailers focused on cash flow per linear foot
- The increased need for retailer-centric analytics – Analyze and combat one of the key barriers to successful retailer/supplier collaboration: that CPG increasingly has less to say that’s of relevance to the retailer
- Foresee the skills needed to focus on your retailer’s most profitable shoppers
- The pathway to relevance –Anticipate why helping your customers build their brand is essential to building yours
- Reinventing the work – Find a pathway to profitable differentiation of your best customers