MVI answers the questions:
Who is best poised for long-term profitable growth?
Where should suppliers focus to come out ahead when the downturn ends?
In today’s unsettled economic climate, leading retailers are pushing very different strategies to differentiate themselves. Suppliers are buffeted by market forces—rising energy and commodity costs, dramatic declines in household wealth, and demographic shifts—all of which challenge traditional marketing assumptions. Retailers dealing with those same forces are also facing the changing value of scale and the rising importance of values to their shoppers. They are experimenting with different formats, a broader definition of their competitive set, innovative retail analytics, and new pathways to communicate the ethos of their brands.
- Keep Watch: The shopper is retreating from a “Do It For Me” mindset to “Do It Myself”—what does this mean for suppliers?
- Scan the Horizon: Value or Values—Will Budget/Economics or Brand drive your future?
- Ride the Waves: The New Productivity Loop—In the balance between the top and bottom line, which of your customers have found a new success strategy?
- Find Prevailing Winds: Shoppers are now not just Trading Up and Down, but also In and Out—how will this new Shopper ROI equation influence your business?
- Put the Breeze At Your Back: The way shoppers view premium brands has changed, as has the way they get built—what are the skills and mechanics needed to achieve The New Premium?