Home > The Post-Modern Retailer: Making It Work in a New Era

Mary Brett Whitfield, Senior Vice President, Kantar Retail
In the post-modern era, having the right strategy will only be “table stakes” for retail success. Without the execution and capabilities to back them up, even the most brilliant strategies will be worthless. As shoppers become continually more discerning, frontline employees and consumer-facing, in-store technologies become crucial pieces of success in the evolving retail environment. At the same time, the growing share of retail purchases influenced by social networking and online experiences will require retailers to develop the capabilities to manage them.

Mary Brett Whitfield maps out which competitive models and capabilities make sense for investment in a “post-modern” world.