Home > See, Think, Listen: Learning and Communicating in 21st Century Retailing

John Rand, Director of Retail Insights, Kantar Retail
Retailers and suppliers have ingrained, customary behaviors based on many years of successful business. Most of the communication difficulties between them are based in the very different ways they engage resources, communicate with shoppers, and make their respective businesses more profitable. Inevitably, this traditional world of messaging, marketing, and merchandising with which we are most familiar will not survive intact in the new century.

John Rand examines the skills and capabilities your company will need to remain relevant in a world where traditional methods are unlikely to work well:

• See more clearly—evaluate the environment (competitors, shoppers, trends)
• Think more creatively—anticipate the actions needed to be successful (what worked last year won’t work this year)

• Listen much more effectively (both to trading partners and to shoppers)—apply and integrate new learning into your business processes and plans