Home > Expanding Horizons: Forward-Looking Consumer & Shopper Opportunities

Lois Huff, Senior Vice President, Kantar Retail
Retailers and manufacturers must adopt a multidimensional approach to locate and fully capture post-modern consumer and shopper growth opportunities. Lois Huff outlines two key ways to calibrate your strategic vision:

• Going Deeper—Intensifying focus on the highest opportunity shopper/consumer groups, getting smarter about their needs and expectations, and responding more aggressively with customized solutions.
• Going Broader—Defining emerging or niche opportunities that may initially appear small, but in aggregate are substantial and often offer critical long-term growth potential.

Building and cultivating relationships with the highest opportunity consumers and shoppers—whether it’s your most loyal shoppers today, a range of future-focused segments, or both—will be critical in a post-modern world.